In one of his recent lectures, Doc Strangelove talked about society’s constant need to have more, more and more but in the end we are no more happier.
Ads today convey to us as consumers that without their product our life would be empty. The standards that ads put out there for consumers are ridiculously high, and in many cases unattainable. In the hour that it takes to watch one of our favourite shows, at every commercial break we will be reminded of the things we don’t have but should, and how our lives are empty if we don’t have those things. It is hard to ignore ads on television, billboards and on the net because deep down we agree (for some stupid reason) with what those ads say. We are told by the ads that we are not perfect because we do not look like their models and we stupidly follow and go buy their products to better ourselves. Have we not been told as kids that you cannot buy happiness? You can’t replace whatever it is you feel inside with material things. We are doing more damage to ourselves by doing so. People will continue to buy even if they don’t have the money and end up with in a huge amount of credit card debts. But advertisers don’t care. They got us to buy whatever trinket they were selling. That’s their job and they do not care if you put on weight because of their commercials and they don’t really care that you are about to lose your house because you’re in debt. Why can’t we just be happy with what we have and who we are? Would that not be simpler?
